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01

YTTP

Visual Brand Identity
Web Design
Social Media Design

02

The Challenge

YTTP (former Yoga to the People) has been on an expansion course. The studios now offer not only yoga but also a variety of other sports, such as barre and reformer pilates, events and retreats. YTTP is increasingly evolving into a lifestyle brand, creating space for further new paths. For that, the brand needed an updated visual identity and a new design system.
on the streets
Your Transformation to Power - abstract image
Picture by Eva Baales
Website example - YTTP

03

The Solution

From yoga to the people to your transformation to power. We’ve rebranded to reflect YTTP’s new goals, upcoming expansions and the introduction of exciting new sports like reformer, pilates and barre. The updated look gives YTTP a fresh new vibe while staying true to its original identity. We’ve carefully balanced the old and the new, evolving without losing the essence. We took an untraditional approach, drawing inspiration from japanese design elements, blending clean lines and minimalism with a contemporary twist. Moreover, we infused high-end fashion influences into our visual style, creating a sleek and refined aesthetic that elevates the YTTP experience both inside and outside their studios.
Teresa Müller und Leon Böhm